Every couple weekends I work the front desk of our boutique at Coral Way. I love interacting with customers... I really do... I feel that I grow as a professional when I talk one-on-one with customers. Moreover, it helps me keep a pulse on the market... and what people really think.
The most common question our first time customers have is... what makes our beef so special?
Well, our beef is not special. It is just of extremely high quality and our offering is consistent. That is what the Meat N' Bone brand stands for... we have developed our supply chain so that we only sell the cream of the crop, only the best. That said, many other brands offer high quality beef... can they match our consistent and high quality offering? Probably not, but you get the point.
People walk in and ask us how we compare to other brands, which is sometimes a bit awkward. The reality is, we don't... we sell better quality beef than any supermarket, mostly because we work with smaller quantities which allows us to age our beef for longer, to hand-cut and trim every steak and to make everything... just right.
For us, Butchering meat is an art...We encourage our customers to compare our product against that of our competitors... if you know how and where to look you can find excellent meat at places like your local Costco or Whole Foods... heck even JBS (aka: Wild Fork Foods..yeah... bet you didn't know that...) can have some high quality beef, but you got to look hard and be somewhat "lucky".
We only work with G1 certified beef, we age our beef for over 30 days, we source from specific networks of farms to maintain consistency.
For our Midwestern Beef (Prime and Choice) we work with a network of family farmers in the corn belt states: Nebraska, Kansas, Iowa, and Illinois. We choose these farmers because they raise Angus breed of cattle which is the best for steaks in an area that grows the best feed. We stay away from dairy cattle states.
All of the farms we work with have nutritionists on staff, and follow ethical standards. Our cows are provided high quality feed which includes a mix of grass and high quality grain... you are what you eat, so the right mix is important..
I hesitate from mentioning specific farms because as we work with family co-operatives, so we do our first round of quality control at the plants... which is where the beef is inspected to meet G1 certification standards (the top % of choice and of prime). This is also so we comply with all government regulations and are able to cross states.
The reason we chose to do it this way is so that we can scale and maintain consistency. If the supply, grade or quality slips in a specific area, we can maintain consistency with beef from farmers in another area. It’s all about quality and consistency which is really what is difficult to maintain.
G1 means we are only working with AAA cattle, that is less than 30 months old by the time its processed, with a RibEye area that is between 10.0 - 16.0 square inches (this is how we provide thick steaks). Our hot carcass weight has to be below 1050 lbs (the meat industry usually goes up to 1600 or more).
After we receive the beef, we age it. We hand-select every cut so it meets our standards and to keep consistency. All of our cuts are aged for 20-30 days. Our very best cuts (and when it makes sense) are dry aged for 45-60 days. We also hand-cut and trim all of our steaks...
We follow the same strict standards when it comes to sourcing our Pork, Lamb and Wagyu. Our Wagyu offering is interesting... we buy from a miriad of suppliers in Colorado, Australia and Japan...we select what we think is the best cut from each program All of our A5 Japanese beef comes from MiyazakiGyu.
That said we are flexible, if we feel that quality changes/drops (and this happens) we will switch providers, which is why we are not integrated vertically with anyone. This is rare, because it is the more difficult way to work...
Our beef is the same you will find in some of Chicago's top steakhouses. We have received over 600 reviews for our products and not a single one of them has been negative. That says something...
Our secret is to work really hard at sourcing, focus on quality and customer service. That is the Meat N' Bone difference.