Prime Rib Bone-in | Grass Fed

The Prime Rib primal cut is where we find the most tender, flavorful and desirable steaks in a steer/cow. In layman's words, the Prime Rib is where the flavor is at. The Prime Rib is the undisputed KING of large cuts of beef.

Prime Rib is consumed heavily around holidays, but its an extremely versatile cut of beef and can be cooked in many different ways. More importantly, Prime Rib is the most eye-catching, mouth-watering piece of beef you can serve a guest.

The Prime Rib is basically the "whole" rib eye muscle, which is a muscle that doesn't get much exercise, so it yields some of the tenderest meat. It can develop excellent marbling.

One of the reasons Prime Rib is such a popular holiday dish is that it has generous servings. This piece will serve 5-6 people.

Prime Rib does need to be marinated, simply because its a very thick cut of beef. After that, whether you prefer to grill it or roast it, its up to you. Both will be extremely tasty.

ABOUT OUR 100% GRASS FED / FINISHED PROGRAM?

We have partnered with one of the MOST exclusive programs in the US to produce 100% Grass Fed and 100% Grass Finished beef. This is American beef, traceable to a SINGLE FARM in Nebraska, owned by Niman Ranch.

This is important information as there is little traceability to most grass fed programs and the terms "Grass Fed" and "Grass Finished" are NOT regulated. So having the ability to partner with a known brand such as Niman Ranch was important for us (Curious? Read More on our BLOG).

The single source farm used for the grass fed & finished program is located in Nebraska and has tapped into their existing Niman Ranch herd to found the genetic pool for this program

All protocols already in place for Niman Ranch Beef will continue to be used for both programs:

• Certified Humane
• Sustainably Raised
• No Anti-biotics, added hormones, or steroids

This program is very exclusive, harvesting only 40 cattle bi-weekly. It is NOT found in any retailers and is fully traceable from farm to plate. This is a truly unique program with exclusivity and protection put in place to protect its distribution partners and create enough supply for those who have access to it

WHY IS OUR GRASS FED BEEF BETTER?

• An overwhelming majority of grass fed beef is imported into the US, specifically from countries that do not have the same quality standards or dining preferences as our domestic restaurants (South America, England, Australia, etc.). This program was built for high end steakhouses.

• Most grass fed programs do not focus on marbling, taste, and texture – they simply raise product without grain so that may advertise it as grass fed. Our Grass fed program was designed to yield the best tasting steak, with a focus on marbling, taste and texture.

• Few, if any, grass fed programs are also breed specific – most programs are a mix of breeds without any requirements on genetic makeup of the program or consistency from one animal to the next. The key to our grass fed program is genetics, these animals have been specifically selected.
• There is a complete and total lack of restaurant quality grass fed and finished angus beef in the US and most consumers have resigned themselves to eating low quality grass fed beef because there is no alternative. Now we have the alternative.

How To Cook Prime Rib

For detailed instructions, read our blog post on how to cook a prime rib.

Why Weight Ranges?

A Prime Rib is a massive piece of beef. Particularly a bone-in piece. In order to offer a "smaller" piece we must cut the piece in half. Halves will not be exactly equal because a Prime Rib has 7 ribs. So one half will have 4 bones and the other 3 bones. One will weight slightly more because it has an extra bone but will have a similar amount of beef.

We price the pieces to the lower end of the weight range... so if its a 8-10 lb, we are pricing it at 8 lbs. So while you may be getting the smaller end of the weight, range... you are still getting what you paid for.

NOTE: MAY BE DELIVERED FROZEN (If its a problem, let us know. You can thaw it in cold water and defrost in 30 minutes)

Our Prime Rib is sourced from the best farms in the MidWest of the US and weights about 10 lbs.

Suggested reading on cooking Prime Rib:

The secret to making one of the tastiest sandwiches in New York City (Via Business Insider)

Prime Rib Roast: The Closed Oven Method (Via The Spruce)